Embed grid power within your product

54% of American households and much of the world (e.g. Europe) are in deregulated energy markets — which means consumers have some choice in where to buy their electricity. In these markets, the companies who operate the wires and poles are different from the providers who buy and sell power. Light is one of these electricity providers, built as a platform to enable any company to offer their own branded and embedded electricity plans.

Despite what you'd think, the most popular plans are not the cheapest. In Texas, the top two electricity providers charge 40%+ premiums and still hold 65%+ market share. Why? Trust, experience, and brand matter. With Light, you can deliver a unique and trusted energy experience your customers are willing to pay for.

Yes, Light offers virtual power plants (VPPs). We make it easy to monetize distributed energy devices such as batteries, EVs, and smart HVAC systems by handling everything end-to-end. We operate the devices to capture value from time-spread trading, which can be retained as revenue by the partner or passed through to end customers. Partners can choose between a predictable fixed revenue model or a revenue share model to participate in market upside.

Many consumers don't have strong loyalty to their electricity provider and, unlike a standard utility company, you have loyal and satisfied customers who already trust your brand. Offering an electricity plan that enhances the value of your core product — with unique features they can't get elsewhere, available in the channel they're already engaged with — is highly compelling. Partners using Light's platform have seen over 30% of their customers enroll in their branded electricity plan.

Referring customers to a utility hands them over to another company and an experience you don't control. Most utility companies are known for hidden fees and unmet expectations that don't align with the brand promises you've built. It also forces customers to open a separate account, leaves revenue on the table, and risks losing the customer relationship altogether. With Light, you keep the customer, the revenue, and the experience.

In retail choice markets, the transmission and distribution utility (TDU) is responsible for outages — not electricity retailers like Light, and not you as the partner. Partners are not liable for outages. As their retailer of record, Light makes it easy for customers to contact their local utility directly. As a regulated electricity provider, Light's plans are just as reliable as the largest providers in the country.

Light offers three integration paths to fit any team's capacity: a no-code web app for same-day launch, prebuilt embeddable UI components for a week-long integration, and a REST API for fully custom development. This enables partners to launch their own branded electricity plans and enroll customers in a matter of days, then integrate more deeply over time.

54% of American households are in deregulated energy markets where consumers can choose their electricity provider, as are significant portions of Europe, the UK, Australia, Japan, and elsewhere. Light currently operates in Texas, the largest retail electricity market in the US, with expansion planned to the Northeast (New York, New Jersey, Pennsylvania) and Midwest (Ohio, Illinois). There is an eventual path to all 50 states.