Embed grid power within your product

54% of American households and much of the world (e.g. Europe) are in deregulated energy markets– which means consumers have some choice in where to buy their electricity. In these markets, the companies who operate the wires and poles are different from the providers who buy and sell you power. Light is one of these electricity providers, except built as a platform to enable any company to offer their own branded and embedded electricity plans.

Despite what you’d think, the most popular plans are not the cheapest. In Texas, the top two electricity providers charge 40%+ premiums and still hold 65%+ market share. Why? Trust, experience, and brand matter. With Light, you can deliver a unique and trusted energy experience your customers are willing to pay for.

Many don’t mind who their electricity provider is and, in contrast to the standard ‘utility company,’ you have loyal and satisfied customers who trust your brand. Offering an electricity plan that enhances the value of your core product, with unique features they can’t get elsewhere, and conveniently placed within the channel they’re already engaged with– is highly compelling. Leading companies across industries have seen >30% of customers buying their plan (powered by Light).

You could, but that hands your customers over to another company and experience you don’t control. Most utility companies are notorious for hidden fees and unmet expectations that do not align with brand promises like yours. And this forces customers to open a separate account, leaves revenue on the table that you could gain, and invites disintermediation.

In retail choice markets, it’s common knowledge that the transmission and distribution utility (TDU) is responsible for outages– not electricity retailers like us, let alone you. You are not liable and, as their retailer of record, Light makes it easy for your customers to contact their utility directly (if they haven’t already). As a regulated electricity provider, Light’s plans are just as reliable as the largest providers in the country.

No problem at all. Light has a standalone web-app that enables you to launch your own branded electricity plans and enroll customers in a day. From there, we’ll help your team to integrate more deeply over time, so you can deliver a unique, exceptional experience for your customers. We offer flexible integration paths from pre-built UI for easy embedding, to APIs for fully native development.

Fifty-four percent (54%) of American households are within deregulated energy markets– where there’s some choice in electricity providers among consumers– as is much of Europe, the UK, Australia, Japan, and elsewhere. This program initially applies to the 30% of American households that are in ‘retail choice’ markets. Though there’s an eventual path to all 50 states, you’d start with Light in Texas, followed by the Northeast (in states like NY, NJ, and PA) and the Midwest (in states like OH and IL).